Future of Marketing in Esports

Hosted ByRebecca Longawa

Join host Rebecca Longawa as she explores the world of marketing within Esports. You'll hear from some of today's top industry experts on how brands are partnering with gaming and esports, an what's important to know when creating an ROI.

Helping To Build Communities in Schools Through Gaming

There may still be a few people out there who view gaming in a negative light, but the list of positive outcomes far outweighs the bad in today’s world.

In today’s episode of the Future of Marketing in Esports, Rebecca is joined by Peter Young, founder of the Minnesota Esports Club. What started as a student group in a high school, now is helping kids across the state connect to other games through their school and find other outlets for their passion for gaming.

Peter talks about why he’s so passionate about putting gaming clubs in schools, not just across the nation but across Minnesota along with the impact he’s seen on kids. He also talks about some common misconceptions people have about gaming and why they couldn’t be more wrong.

Ready to learn more and connect with Peter? Visit: https://www.minnesotaesports.org/

Full Episode Breakdown:

1:19 – Meeting Peter and learning how he and Rebecca met.

3:23 – Learning more about the Minnesota Esports Club and how they serve the community.

6:10 – Peter talks about how gaming can help connect kids through schools using their program.

8:28 – Peter talks about his history with gaming, and why he’s so passionate about it.

9:54- Peter talks about the difference between an esports team and an esports club and why both are necessary.

12:30 – How the Minnesota Esports Club is helping create more inclusivity in the gaming world.

17:58 – Peter talks about how they’re getting the name out about their group.

21:39 – Peter talks about how they’re working with partners to help build the name of the Minnesota Esports Club.

23:46 – What’s their biggest barrier to growth? The answer may surprise you. 

26:30 – They discuss why parents are more about gaming than they realize, and why it’s so important for parents to get involved.

33:03 – Peter talks about what is happening in other communities.

36:13 – Ready to start helping the Minnesota Esports Club either through donation or in-kind? Peter talks about where they need the most help.

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