Joining us today to talk about digital marketing, the importance of building an online presence, and new generations and their inherited knowledge of the digital space are Jean Marie Richarson and Ronnie Tullis. 

Jean Marie is the President and CEO of iFOLIO, and she is a member of the Board of Directors at the Metro Atlanta Chamber. Jean Marie is also a speaker and a marketing solutionist. 

Ronnie is the Digital Transformational Manager at iFOLIO, helping brands stand out and cut through the noise of the industry. He is an experienced marketer passionate about building genuine connections and finding opportunities to add value to the community. 

In this episode, we delve into iFOLIO’s creation, mission, and role in helping the gaming and esports community grow and expand. Jean Marie and Ronnie talked about their positions at the company and the importance of offering clients the proper tools for them to tell their stories.  

We also talk about new generations and their access to information, their tendency to educate themselves through the internet, their entrepreneurial tendencies, and the different communities they have access to, thanks to video games. 

Resources:

Visit iFOLIO’s website: https://ifoliocorp.com/.

Connect with Jean Marie and Ronnie on LinkedIn:

Jean Marie Richardson: https://www.linkedin.com/in/jmrichardson1/

Ronnie Tullis: https://www.linkedin.com/in/ronnie-tullis-37928b58/

Full Episode Breakdown:

1:36 – Jean Marie and Ronnie talk about their roles at iFOLIO and how the company is relevant to the esports space. 

4:01 – Ronnie explains how they, at iFOLIO, help creators and brands to stand out and cut through the industry’s noise. 

5:35 – Jean Marie talks about her journey in the industry and how she created iFOLIO.

11:26 – Rebecca, Jean Marie, and Ronnie talk about how easy accessing information is for new generations and how they use that advantage. 

13:51 – Jean Marie talks about what they can learn from the new generations in approaching business, entrepreneurship, and self-improvement.

18:04 – Jean Marie describes how they work at iFOLIO for creative work and how they help companies find the voice that better represents the firm’s vision and mission.

19:46 – Ronnie describes the many advantages of digital pitches over paper pitches.

24:56 – Jean Marie talks about the pros and cons of the entrepreneurial path. 

31:34 – Ronnie talks about the moment they (iFOLIO) started to develop tangible strategies to reach esports and gaming audiences.

34:41 – Ronnie explains how they highlight those considered underdogs (women, the LGBTQIA+ community, and other minorities) in the industry and help them stand out and thrive. 

39:05 – Rebecca shares his fantastic story with Magic Johnson and how he figured out how to get into the business world of the NBA while he was playing the game. 

42:50 – Jean Marie and Ronnie talk about the strategies to reach the next generation of consumers. 

46:19 – Ronnie explains how iFOLIO’s products stand out from the rest of the industry and what kind of value they provide to the esports community.