With so many innovations and new technologies coming to life, can we really focus on just one next big thing?

Well, Maha Abouelenein visits Rebcca Longawa in this episode of the Future of Marketing in esports to talk all things disruption and gaming, and to talk about what that one thing is that we should all be paying attention to. Maha has over 20 years of experience in storytelling and communication and has worked with names like Gary Vee.

In this episode she discusses her first experience with esports, and what was gotten her so excited about this booming industry. She also talks about what has her most excited, and what brands need to be focused on right now.

If you’re interested in connecting with Maha, then you can find her on twitter: https://twitter.com/mahagaber or email her at mama {at} digitalsavvy.com.

Full Episode Breakdown:

1:20- Maha talks about her first event into esports and what got her so excited about it.

2:45 – Learning more about Maha and her story telling power, and how she got into this industry.

4:15 – Why authenticity is so crucial when it comes to esports.

7:23 – What are some of the biggest trends when it comes to Gen Z, and what are some of examples of the impact NFT’s will have on the gaming industry.

9:25 – How can someone interact with NFT’s.

12:02 – What can new gamers and steamers to build their personal brand. 

 15:!4 – Why community and building an audience is absolutely crucial when building your brand.

16:38 – What are some of the lessons learned from media training in the gaming world.

20:11 – How has the diversity conversation changed in the gaming world recently?

22:05 – What does Maha see for the future, and what’s emerging that we need to pay attention to.

27:24 – Final thoughts from Maha.