Are you a company who wants to engage in some partnerships with other brands, but discovering that exactly measuring an ROI can be difficult? What does an impression do for you, or is it only engagement you should be aiming for?

These are questions often asked by brands, and a need that Zoomph discovered.

Zoomph helps brands measure partnerships, and there’s no industry that this is more important to than esports and gaming.

President and Co-Founder, Amir Zonazi joins Rebecca in this episodes of The Future of Marketing in Esports to discuss what brands are looking for when it comes to measuring the success of partnerships, plus his journey from politics to esports. 

They also talk about the journey of the esports career and why not a single path is the same. 

If you’re interested in learning more about Zoomph, visit: Zoomph.com

To connect with Amir, visit him on Twitter at: Twiiter.com/Zonozi

Full Episode Breakdown:

2:21 – Amir turns the table on Rebecca and asks her about the start of her career.

7:11 – Amir talks about his desire to run towards obstacles and how his journey is similar.

11:10 – Amir talks about his journey into the world of esports, and how they went from politics to now helping esports teams.

12:09 – How does Zoomph work, and how they partner with groups.

16:31 – Are impressions and engagements created equally, and if not, what’s the difference that we need to understand?

18:25 – What’s the difference between esports and traditional sports, and what are their needs when it comes to tracking engagement?

22:35 – What is the line between being nimble and handling client needs vs. making too many changes.

24:50 – Why finding those users who know the system better than their own team at Zoomph is helping to drive changes in the software.

30:21 – Why accessing your demographics is so important for the success of a company.

33:25 – Why setting a plan in the esports industry really isn’t possible.

40:20 – What makes the esports and gaming community so special? Rebecca talks about why she loves it so much.

44:20 – How do the dynamics work when you’re a B2B company, but your company is based from consumers statistics.

49:21 – What does esports do right when it comes to understanding not just the immediate return of branding, but really looking at the long term play.