Are brands getting lazy when it comes to marketing in traditional sports? Or are traditional sports just playing it too safe with their demographic?

These are just two of the questions discussed in this week’s episode of The Future of Marketing in Esports as Rebecca welcomes friend and marketing expert, Jenna Johnson. Jenna discusses her work for large companies like Mastercard, and what excites her most about the esports space.

Plus they discuss some amazing ideas for what brands are standing out in a world of mediocrity, and what’s most important to understand when trying to market to gamers and esports enthusiasts.

Interested in connecting with Jenna?

Visit her LinkedIn at https://www.linkedin.com/in/jenna-b-johnson/

Or email her: JBJohnson24{at} gmail.com

To connect with Rebecca, visit: https://www.happywarrior.us/

And follow her on Twitter at: https://twitter.com/RLongawa

For more information on all of our shows, visit: https://esportsfpn.com/

Full Episode Breakdown:

1:35 – How Jenna’s background in traditional sports has helped to evolve her career into esports.

4:20 – Jenna details the promotions and campaigns she worked on with Mastercard.

6:44 – The EDM events that they helped with, and unique ways they touched into the millennial space, and what made those experiences so special.

8:03 – The delicacies of marketing to new generations like Gen Z and Millennials.

10:40 – Why Jenna’s previous company really started studying the esports and gaming spaces.

12:05 – How they entered the gaming and esports space, and how Mastercard really did it correctly by slowly moving in.

15:03 – Why Jenna wants to get back into the esports space, and what excites her so much about it.

17:56 – What are some of the activations and programs that are really getting Jenna excited.

19:49 – Why traditional sports is lacking in the innovation factor, and what they can learn from esports.

23:47 – The misconceptions of experimental marketing and why DHL has done something so out of the box and amazing.

27:30 – Why brands often make the mistake of overcomplicating their campaigns, and it can be that less is more.

32:33 – More unique opportunities with mobile games, and how brands are slowly implementing themselves in these games.

35:45 – Why women need to be a market that’s considered for so many of these brands, and the unique perspective that brands should consider.

39:34 – Why brand partners should be considered in the content strategy.

42:20 – Why brainstorming events should be essential with the companies that they’re working with and the difference it can make in campaigns.

47:34 – Jenna discusses her free agency, and what she’s looking for in her next opportunity.