John Davidson is the Founder and CEO of the Davidson Learning Company, a company focused on providing learnings on youth marketing through content, public speaking, and consulting.

In this episode, John and Rebecca discussed the importance of personal branding, and why it’s crucial for anyone (even if you work within a large company) to start laying the foundation for your own personal brand. They also discuss how brands can get creative with working with individuals and influencers, and why sometimes, bigger follower numbers aren’t always better.

Full Episode Breakdown:

1:18 – When it comes to personal branding, John discusses how his career began in pro skating and when it was he realized he had a personal brand that he needed to think about and build.

3:56 – When it comes specifically to esports, John discusses the platforms he sees others utilizing to build their own personal brand.

6:26 – John and Rebecca discuss LinkedIn, and what a powerful platform it is, plus how it’s evolved from an electronic resume to a brand builder.

11:25 – How focusing on others vs. himself has helped John to build his brand.

14:22 – What things should be considered when working with someone. Plus John and Rebecca talk about the important factors they consider to make their business relationship so strong.

18:46 – What are the key factors to someone building a personal brand, John talks about what’s others should consider when building their own.

24:01 – Rebecca and John discuss how companies should look at their employees and instead of focusing on strengthening their weaknesses, learn how to put the employees in the right roles that build on their strengths.

26:01 – Why your story is so important to your personal brand, and other important factors to consider when building yours.

29:13 – How can being a guest on podcasts strengthen your business brand, and what’s important to consider when being a guest. 

34:16 – Why it’s important to understand that sometimes when building your personal brand, an industry may pick you, and why it’s important to go with a flow that may be guiding you.

37:12 – Why it’s important to understand that the struggles are just as important to share as the wins, when you’re sharing your personal story.

43:12 – Some of the mistakes people make when holding back on their personal brand and completely separating business and life.

48:25 – How to seek opportunity to build your brand, find partnership opportunities, and get yourself out there more.

52:35 – John discusses the things that are important when trying to find brands to partner with, and how to be clear on your values so you’re aligning with the right brands that fit.

To learn more about John, connect with his company at: https://www.linkedin.com/company/davidson-learning-company/

And personally on LinkedIn at: https://www.linkedin.com/in/john-davidson-42953846/

And Twitter at: https://twitter.com/J0hnDavids0n

To connect with Rebecca, visit: https://www.happywarrior.us/

And follow her on Twitter at: https://twitter.com/RLongawa