Although many people are playing from the comfort of their own homes, the gaming world can be a dangerous place. Harassment is a real issue in the community.

Maria Tamellini joins Rebecca Longawa in this episode of The Future of Marketing in Esports to discuss her product Gamer Safer, and why this will be such a game-changer in the gaming and esports communities.

Imagine being able to verify that someone entering an all women’s tournament is actually a woman. How about keeping people out of certain games once they’ve crossed a line?

This is just some of what her technology will do, and she discusses the inspiration behind it, and what’s getting her excited about bringing this product to the world.

Want to learn more about Gamer Safer? Visit: GamerSafer.com

Or connect with Maria at: Maria {at} GamerSafer.com

To connect with Rebecca, visit: https://www.happywarrior.us/

And follow her on Twitter at: https://twitter.com/RLongawa

Full Episode Breakdown:

1:19 – Maria gives the lowdown on Gamer Safter, and the reason behind the technology. 

3:00 – In a time when they need more validation of who is playing in some of these tournaments, how does the technology behind Gamer Safer verify the registrations, etc?

5:02 – What was the driving force behind this company, and how did they find this gap in the industry?

7:20 – Maria discusses the journey of building this business and technology, and the challenges they had to overcome to bring it to the market.

9:10 – What’s the marketing strategy behind building Gamer Safer?

9:47 – Why should brands care about Gamer Safer and the opportunity it provides?

13:01 – Will Gamer Safer be the only product in their line, or do they foresee a lot of other opportunities to help in the gaming space?

17:12 – Maria discusses what makes their technology so unique, and how they went about identifying it.

21:48 – Why aren’t there more pro female gamers if there’s no true physical advantage for men in esports?  Is it harassment issues that are keeping women out of the professional side?

25:30 – How exactly does the tracking technology not only track bots, but keeps people out who are harassing others?

27:54 – Maria shares her motivation for starting her career, and why she’s so passionate about creating technology that helps keep kids and women safe.