How can brands work with influencers and create win-win scenarios?

It’s really about approaching the relationships in a couple of specific ways, and Phid McAwesome, Business Development Manager at GGWP Academy is joining Rebecca on this episode to talk about just that.

Phid brings his experience from the gaming world to now helping brands and influencers work together to create partnerships that create a long-tail effect.

He also talks about standard marketing rules, and why learning to approach them differently can create new opportunities in the world of gaming and esports.

Would you like to connect with Phid?

Visit:

GGWPAcademy.com

Twitter: https://twitter.com/PhidMcAwesome

https://www.linkedin.com/in/phidmcawesome/?originalSubdomain=au

Full Episode Breakdown:

1:38 – Phid talks about his start in marketing and how his career evolved.

5:26 – Phid discusses how he got brought on to work on the Lenovo’s first gaming computer launch, and how it brought him to the world of gaming and esports.

8:06 – Going back to the Phid’s beginning and Rebecca’s love of facing a grocery store.

14:24 – Why sometimes you can learn to break the rules when not going the direct route to marketing. 

18:08 – Phid talks about what drives him, and how that basic desire drives amazing things.

20:50 – How to come up to solutions with compelling problems? Phid talks about some of his most interesting projects in gaming and music.

22:55 – What does GGWP stand for, and the significance of it being the company name.

28:00 – How creators need to think about content creation from a 3D level, and why it’s just not a one channel thing.

32:40 – How companies should approach their relationships with their talent, whether it’s traditional or esports and gaming. 

37:35 – What can brands expect from working with companies GGWP, and why are they different than traditional service brands.

41:20 – Why long term relationships are so important to consider when stepping into a partnership.

46:20 – Why companies need to be extremely careful about who they partner with, and why they need to understand their audience.

52:00 – Should companies consider skipping the tournament sponsorship and focus more on individual players? Phid makes a great argument.