Although gaming is typically thought of as a male-dominated world, women gamers represent almost half of the community. Rebecca Dixon of the gameHERs leads with the mission of amplifying and advancing the voice of women in this industry.

In this episode of The Future of Marketing in Esports, Rebecca and Rebecca talk about where the idea of the gameHERs came from, and why they found this such an important market to serve, the opportunities for brands with women gamers, plus the areas that the gameHERs team is focusing on for 2021.

You can find out more about the gameHERs at: https://thegamehers.com/

Email Rebecca at: Rebecca {at} thegamehers.com

Or connect with her on LinkedIn at: 

https://www.linkedin.com/in/rebecca-dixon-3903015/

To connect with Rebecca, visit: https://www.happywarrior.us/

And follow her on Twitter at: https://twitter.com/RLongawa

For more information on all of our shows, visit: https://esportsfpn.com/

Full Episode Breakdown:

1:10 – How Rebecca and Rebecca met through mutual friend Arda Ocal.

3:49 – Where the idea for the gameHERs came from, and why it was so important to them to serve the women market.

8:40 – Why starting a non-profit may not be the way to go in creating the most impact and finding the purpose for women.

13:03 – The opportunity to help women specifically, and why the amplification of women’s voices and celebrating women leaders is so important.

17:16 – Is there a tipping coming where organizations are more intentional in helping women, and what brands can do to help bring more women to the table.

22:27 – Rebecca discusses her history in creating communities, and what she has discovered by directly asking for what they need and listening.

27:17 – Why creating a pink headset really isn’t doing much for women, and why brands need to think outside the box when creating the support.

31:25 – What kind of opporutnities are available for women at the college level, and what is the gameHERs doing to help women find those?

37:09 – Why understanding that just because your child games doesn’t mean their only avenue to a career isn’t pro gamers (just like any sport).

38:15 – What’s the strategy for growth and marketing for the gameHERs? Rebecca gives the details.

42:49 – What other partnerships is the team working on for the year of 2021?