A marketer should have a clear vision of what the consumer will take away at the pinnacle of a marketing campaign. Jason Hines believes that when a marketing campaign is treated as a checklist, disconnected from what reaction it’ll generate in the audience, it’ll probably fail.

“You must have a vision in your mind; what do you want them to feel? What do you want their facial expression to be? What do you want them to tell their friends?” – Jason Hines.

Jason Hines is an Integrated Marketing Leader and Developer. He is the co-founder of Moonshot Collective, which helps high-potential leaders reach new frontiers of growth and impact. Jason worked 10 years as Regional Marketing Manager at Red Bull, Director of Competition and Demo Events at ASA Entertainment, and co-founder and President of Mix Ride Media, Inc, a sports marketing and competition organizing company.

In this episode, Jason discusses his beginnings as an event organizer and his experiences in the industry. They talked about where he sees marketing agencies failing, the role of leadership and inspiration in a creative team, and the power of “we.” He kindly shared how he transitioned from a giant like Red Bull, where he spent a decade, to make a leap of faith into reinventing himself.

To connect with Jason, visit LinkedIn: https://www.linkedin.com/in/jason-c-hines/

or Instagram: https://www.instagram.com/mixridejay

Moonshot Collective website: https://www.moonshot.co/

To follow John on Twitter: https://twitter.com/J0hnDavids0n

The DLC Drop Podcast is part of the Esports Futuri Podcast network. To see this show, and all of our other shows, visit: https://EsportsFPN.com

Full Episode Breakdown:

1:40 – John and Jason talk a bit about how they met each other in the Dallas Mavericks Headquarters.

4:04 – Jason talks about his unorthodox career start.

5:26 – Jason tells the story of how he used to organize events with a megaphone in the street to collect money for kids who couldn’t afford gears for their skates.

9:01 – Jason talks about his experiences in the X Games and the Gravity Games.

13:23 – Jason talks about an essential detail marketing agencies should take care of.

17:42 – Jason explains the importance of selling a campaign’s vision to the internal team.

20:13 – John and Jason talk about the importance of the power of “we” and what it can offer to a company. 

24:02 – Jason explains the importance of assembling a team with complementary skills, where everyone’s unique characteristics coexist in harmony.

27:25 – Jason talks about his first project ever at Red Bull, how he felt initially and afterward.

32:15 – Jason speaks about his experiences at Red Bull’s Flugtag event.

37:25 – Jason explains how Moonshot Collective was born and what is its primary role. 

45:18 – Jason shares his opinion on careers and why he thinks that careers are cyclical.

47:51 – John and Jason talk about the importance of mentorship and coaching.