How can brands win with esports and gaming partnerships? Although it’s not as easy as other industries, there is still a lot of opportunity to do some great things and win over a demographic for life, If it’s approached the right way.

Felix LaHay, Founder of United Esports joins Rebecca on this episode to discuss how brands can win when it comes to the world of gaming and esports, and what’s important for them to understand about this very specific demographic.

They talk about why brands have to be up front when getting involved in this industry, why the long game need to always be considered, why now is the ultimate time to get into esports, plus so much more!

To learn more and connect with Felix, visit

UnitedEsports.com

Or 

LinkedIn: https://www.linkedin.com/in/felix-lahaye-a194ba2a/

Full Episode Breakdown:

1:10 – Felix talks about the Tempest Awards he was nominated for at the Esports Business Summit.

3:18 – Felix shares his journey in marketing and how it led him into esports.

6:30 – Felix talks about some of the misconceptions when it comes to the advertising message.

9:15 – Why advertisers need to be up front about their branding and marketing, and why trying to be sneaky can do more harm than good.

12:45 – Felix discusses why it’s so important to look at the long game when it comes to advertising in esports.

17:05 – How can brands show up beyond just partnerships, and what might be better ways they can market in this industry?

22:51 – Should brands just cover on esports vs. gaming and esports? Felix provides some great insight on how it should be approached.

24:33 – Rebecca and Felix discuss how they met in Clubhouse.

30:01 – Why it’s so important for talent and brands to really try to find intricate fits when it comes to partnerships.

32:10 – It’s so important that brands get in now to stake their claim because of the loyal falling that make up gaming and esports.

37:19 – Felix talks about how long inclusivity matters when it comes to marketing and branding.

41:40 – Understanding more about luxury brands, and why they’re making a play in esports.

46:10 – Why gaming is such a great equalizer for so many demographics.