Even though we have more data than we could have imagined even just a few years ago, are we truly optimizing how we’re using it?

Although every industry is exploring this question, one of the most prevalent industries where this is an issue is the sporting industry. Whether it’s traditional sports or esports there are a lot of opportunities to utilize the data in better ways.

Ryan McCumber, Founder and CEO of SportsTech.ai visits Rebecca in today’s episode of The Future of Marketing in Esports to talk about how he is working to fill in the gaps with not just data collection, but truly understanding the data and how it can make companies smarter.

He also discusses his incubator, Hype Sports Innovation, and talks about how they’re working with big brands to help find innovative solutions to some of their biggest problems.

Want to connect with Ryan? You can find him on LinkedIn: https://www.linkedin.com/in/ryan-mccumber-b381a7/

Or to learn more about the incubator, visit: https://www.hypesportsinnovation.com/

Full Episode Breakdown:

1:00 – Ryan talks bout his role at KPMG and how he ended up moving into Sports Tech AI.

2:48 – Understanding what sports tech exactly is, and why analytics helped to change esports.

5:37 – Ryan talks about when esports got on his radar after being in the consulting world. 

10:01 – When it comes to the accelerator side, are the numbers growing in the tech side of esports?

12:09 – How do the accelerators work between the partners and understanding their partner’s needs, then push out to the market for ideas and innovations.

16:51 – How these companies are winning clients, and why this is such an incredible opportunity.

18:30 – When it comes to sports betting, what does the future look like, and will regulation be something happens. 

23:04 – Are there still gaps and if so what are they? Ryan goes through Tier 1 and Tier 2 gaps.

26:19 – Why even in a world of data, small touches can still go a long way.

30:31 – What are those areas that pro sports teams can do more within to keep their season ticket holders?