When it comes to brands getting involved with the world of esports, the possibilities are endless, and if there’s one person who loves finding the opportunities for these brands, it’s Dillon Pomeroy.

Dillon is Partnerships Manager at Version1 and Minnesota RØKKR, and he is all about finding ways for brands to get their name and products in front of gaming enthusiasts.

In this episode of the The Future of Marketing in Esports, Dillon visits Rebecca to talk about what he sees that’s working in the world of gaming, and how brands can take advantage of these amazing opportunities without looking like they’re just trying to take advantage of the situation.

Want to connect with Dillon, visit him at: https://twitter.com/dillonpomeroy

Full Episode Breakdown:

2:25 – Why should brands look at the opportunity that esports offers, and Dillon talks about his background in esports.

6:50 – The role of partnerships with these companies, and how they can make it a win-win for so many different brands.

9:49 – Why the long game is so important to understand in the world of esports.

12:39 – Dillon talks about the various layers he is involved in with helping on partnerships.

18:54 – How can companies prove the success of a campaign through channels like Discord?

26:10 – How are gaming enthusiasts wanting to engage with in brands?

30:45 – What are some of the more memorable activations with the Timberwolves? Rebecca shares some of her favorites.

34:39 – What’s the story behind the Rokkr purple beer? 

39:12 – Understanding the next generation of wealth, and where this money will be spent, and how brands are taking advantage of this transfer for wealth.

50:12 – Why understanding why hyper focused is so important when getting in front of the right audience.