The world of esports can still feel like the Wild West, but as fast as it’s moving things are starting to change for the better.

In this episode of The Future of Marketing in Esports, Rebecca is joined by Jake Hicks. Jake is a Lawyer and host of the Law of Esports Podcast where they break down the esports scene and legal issues that stem from this ever-evolving industry.

They also talk about some of the biggest holes in the industry, and Jakes’s predictions on what he sees changing in the near future. They also discuss the expectations of players when it comes to creating content and being part of the world outside of just their team and gaming. Plus they discuss the differences between traditional sports and esports, and how there can be a lot of great opportunities for overlap. However, these same players need to be aware of the risks. 

If you’re interested in connecting with Jake you can find him on Twitter at: 

https://mobile.twitter.com/jakehickslaw

Or

https://mobile.twitter.com/TheLawofEsports

Full Episode Breakdown:

1:01 – Jake and Rebecca talk about how they met at Dream Hack, and what an amazing event it was.

2:48 – What is the Esports Stadium in Arlington, like? They talk about what it was intended for, and how it’s currently being used.

5:24 – Jake talks about his podcast, what made him get it started, and what they talk about.

7:04 – Jake discusses some of the legal holes he is seeing in Esports now, and what businesses need to start paying attention to them.

9:31 – Should you make all players create content if they don’t have the charisma to engage an audience? They discuss some of the requirements that may cause some issues in the future.

13:14 – Jake discusses the difference between traditional sports and esports, and how they need to approach player expectations differently.

15:44 – Rebecca talks about how, as a marketer, she approaches brand sponsorship with players and teams.

19:19 – How should brands and sponsors work together in the world of esports, and what should expectations be as they educate players on the brands that are getting involved?

24:14 – Jake talks about some of the frustrations of esports players during events.

25:29 – Jake and Rebecca talk about traditional sports players coming over into the world of esports, and how that can work as a benefit for everyone.

31:49 – How creating content has become the new live appearance, but how players need to think differently about it.

35:02 – How can esports be incorporated with large events to gain more attention and excitement for esports teams.

40:19 – Do the local teams help or hinder the awareness and growth of esports? Rebecca and Jake talk about what it means for the future of the industry.