Jake Trobough has a unique entry into the world of gaming and esports. He loved playing, and taking a chance on a trip to New York helped him to launch into professional player status.

Since then he worked in finance and then found is way back to esports by working with the Rokker and Version1 as their Director or Esports Strategy.

He and Rebecca talk about what’s next for esports, why it’s so important for players to build their own personal brand, what long-term success looks like for players, and how to build partnerships with brands that last.

Interested in learning more about Jake, connect with him on Twitter at: https://twitter.com/REPPINjt

Full Episode Breakdown:

1:57 – Jakes tells his story of how he got his own traditional path into esports.

6:28 – How has Jake’s background in finance been able to help him add even more to the world of esports?

10:41 – How has personal branding played a role within the world of esports, and what are players thinking about when it comes to branding?

14:56 – Are players being strategic in building the right relationships to help build their brands.

21:24 – Why it’s so important to understand your demographic and knowing how to authentically get in front of them.

23:40 – How does Jake work with the in-house teams to make sure to sell the expansion and how to work with the brands.

26:28 – How important are the purpose-driven goals of organizations in determining the collaboration process.

29:46 – What’s the strategy for the growth or their organization, and how can they grow faster then esports.

40:20 – How involved in the world of finance is Jake still?